Set Up Your Brand & Microsite Appearance

Your Microsite (and Branded App, if you have it) pulls its visual identity from one place: admin.eatsyorders.com → Channels → Brand config. This is one of the few setup areas that's fully self-serve.

What lives in Brand config

The page has six tabs:

Appearance — logo, main color, contrast color, background style, the position of the categories selector on the Microsite, restaurant policies. Configurable per location and at the company level.
Slides Collections — image slides shown on the Microsite home and inside the Branded App.
Splash Screens — the welcome screen customers see when they first land on the Microsite or open your Branded App. Configurable EN and ES.
Social networks — Instagram, Facebook, TikTok, X, YouTube. Auto-renders in your Microsite footer and Branded App.
App Download Links — once your Branded App is live, paste the App Store and Google Play URLs here so the Microsite shows download badges.
Templates — pick the layout template for your Microsite from the available options. Switch any time without losing your content.

Doing it: appearance

Open Channels → Brand config → Appearance. Two stacked sections:

Location appearance applies to a single location.
Company appearance applies as a fallback to every location that doesn't override.

For each, set:

Restaurant Logo — upload at any time, multiple resolutions auto-generated. Use a transparent PNG or SVG.
Main color — your primary brand color (hex).
Contrast color — used for text and accents over the main color. Never use #FFFFFF as your contrast color — pick another color from your logo. Pure white kills the visual depth on cards and category tiles.
Background style — Solid color, Customized, or Nothing. Most operators pick Solid color matching their brand.
Microsite Categories Selector Position — Top (sticky bar) or Bottom (mobile-style). Defaults to Top.
Restaurant policies — short copy block (allergens, kid menu, BYOB, whatever your guests need to know).

Click Save in the top right, then Publish in the global header to push changes live.

Doing it: splash screens

Brand config → Splash Screens. Configure the welcome image, headline, and language toggle for the first impression. The home dashboard surfaces a card "Set up your Splash screen" for new accounts — that's the entry point.

EN and ES are configured separately so you can write different copy per language, not just translate.

Test on mobile first

70%+ of Microsite traffic is mobile. Always preview on a phone before publishing. If your contrast color makes text unreadable on small screens, pick a stronger one before going live.

What stays fixed

Page structure — hero → featured → menu → about → footer is the proven layout.
Mobile-first responsive — you can't break the mobile layout.
Cart and checkout flow — same across every Eatsy Microsite (it's what conversion-tests well).

If you need fully custom HTML/CSS, the Branded App plan opens up more flexibility. The Microsite is the fast, opinionated option.