For Pizzerías
Your pizzas. Your app. Your customers.
A native iOS + Android app under your pizzería's name. Native delivery via Uber Direct or your own fleet. 0% commission to DoorDash, ever again.
Uber Direct
en route · 12 min
Specialty pies
Margherita
14" · Fresh basil
Free delivery · 25 min
60–80%
of pizzería orders are delivery. Native, not 3rd-party.
5–10×
App push notification engagement vs. email.
0%
Commission on every direct order. Always.
What's eating your pizzería's margins
DoorDash takes 30% on every $25 pizza.
0% commission. Customer pays you direct, you keep $25 minus card processing.
DoorDash drivers cost the same as your own — but the order isn't yours.
Use Uber Direct (DoorDash drivers, no DoorDash commission) or run your own fleet.
Your repeat customers reorder via DoorDash because they don't have your app.
Branded App on iOS + Android. Push notifications on game day. They reorder direct.
Your loyalty program is a punch card you forgot to give them.
Loyalty built into the app. Points auto-applied. Tier upgrades trigger push notifications.
One app. Your name on the home screen. The economics finally work.
Pizza is uniquely app-driven. Customers don't “search for pizza” on Google when they're hungry — they tap an app on their phone. The question is whose app: yours, DoorDash's, or Domino's. With Eatsy, you ship a real native app under your pizzería's name in 5–7 days. Push notifications drive 5–10× more engagement than email. Customers reorder direct. DoorDash drops to a marketing channel for new customer acquisition only — not your revenue base.
Recommended stack for a pizzería
Pizzerías start on the Branded App plan because pizza is app-first. The plan already includes Microsite, Order Management, EatsyAI, Loyalty, and Catering. Native delivery integration is the critical add — Uber Direct for cities where you don't run your own fleet, IHD or in-house fleet where you do.
- Branded App plan — $149.99/mo per location
Branded App plan
Pizza is the most app-driven cuisine in delivery. Native iOS + Android app under your name. Push notifications for game day, weekend specials, lunch promos. Loyalty built in.
- Included in every plan
Native delivery (Uber Direct)
DoorDash drivers without DoorDash's commission. Same delivery quality, no 30% bite. Configure per zone or per order.
- Add-on. Contact for pricing.
QR Ordering (optional add-on)
If you have sit-down dining, QR lets parties order rounds of slices and drinks without flagging staff. Works alongside delivery.
From $149.99/mo per location with the Branded App plan. Native delivery + add-ons priced separately.
What this looks like at your pizzería
Sunday afternoon, NFL kickoff
11am: you push a notification to all 2,400 app users — “Game day special: 2 large pies + wings $39.” By 1pm you have 86 orders queued in Order Management, all routed to your kitchen with delivery zones tagged. Uber Direct dispatches drivers as orders go out. DoorDash sees zero of this revenue.
Office party, 12 large pies
A corporate customer with a recurring net-30 account places a 12-pie catering order Tuesday for Thursday's all-hands. EatsyAI calculated catering pricing automatically. The order shows on your production schedule for Thursday morning. You invoice net-30 instead of charging upfront — they pay monthly, you keep them.
Customer who forgot you exist
Maria last ordered 45 days ago. The win-back automation fires: a push notification with a “$5 off your next order, expires in 7 days” coupon. She opens the app, orders, redeems. Without the automation, she would have ordered Domino's tonight.
What's tuned specifically for pizzerías
Built for delivery economics
Pizza margins live or die on delivery cost. Eatsy lets you mix delivery options per-zone: Uber Direct for the far suburbs, in-house fleet for the 5-mile radius around the store, IHD for backup overflow. Per-order routing rules mean you always pick the cheapest reliable option.
- Per-zone delivery option config (Uber Direct / IHD / in-house fleet)
- Delivery fee passes to customer or absorbed by you — your call per zone
- Real-time driver tracking embedded in the app and microsite
Push notification flywheel
App users opt in to push at install. Eatsy gives you segmented push: all customers, only loyalty members, only people who haven't ordered in 30 days, by zip code, by past-order patterns. EatsyAI writes the message in EN and ES.
- Segments: frequency, recency, ticket size, loyalty tier, zip code
- A/B test subject lines and CTAs
- Pre-built templates for game day, lunch rush, weekend specials, win-back
Modifiers and pizza-builder UX
Pizza ordering means modifiers: size, crust, toppings (left half vs. right half vs. whole), sauce, extras. Generic SaaS builders flatten this. Eatsy preserves it cleanly through every channel.
- Half-and-half topping support — passes to the kitchen as a clean ticket
- Modifier upsells (“add extra cheese for $1.50”) at checkout
- Order again — one tap reorders a customer's last order, modifiers and all
“The branded app changed our delivery game. Customers reorder their usual on autopilot and we keep the whole margin. We don't even talk about DoorDash anymore.”Nano Steakhouse and Grill
Pizzeria & Italian · North Bergen, NJ
Industry pricing for pizzerías
The recommended stack starts at $149.99/mo per location. Multi-location pricing is linear. 0% commission, always.
See full pricing →Pizzería operator questions
Pizza is the most app-driven cuisine in delivery. Customers reach for an app — not Google — when they want pizza. The Microsite plan ($89.99/mo) works for some pizzerías, but the Branded App plan ($149.99/mo) is where the loyalty + push notification + repeat-order flywheel actually compounds. Most pizzerías recoup the price difference within the first month.
We handle delivery — and you keep the commission. Three options: Uber Direct (DoorDash drivers without DoorDash's commission, available in most US metros), IHD (in-house delivery dispatch software for your own drivers), or a hybrid (in-house for the 5-mile radius, Uber Direct for further out). DoorDash drops to a marketing channel for new customer acquisition only.
Yes. Eatsy supports half-and-half topping (pepperoni left, mushroom right, both extra cheese), build-your-own with topping multipliers (e.g., 3-topping price tier), and crust/sauce variations. Modifiers pass through cleanly to the kitchen ticket — your line cook reads the order in plain English (or Spanish) without ambiguity.
App users opt in to push at install. From your dashboard, you compose a message (or pick a pre-built template) and send to a segment: all customers, loyalty members only, lapsed customers, by zip code, etc. EatsyAI generates EN and ES variants automatically. Schedule in advance or send immediately. Open rates run 30–50% — 5–10× email.
One owner login switches between locations. Each location has its own menu, hours, and delivery zones (so the Manhattan store doesn't try to deliver to the Brooklyn store's customers). Per-location performance reports — revenue, orders, top items, slowest items. Multi-location pricing is linear: 3 stores on Branded App = $149.99 × 3 = $449.97/mo.
Your pizzas. Your app. Your customers.
15-minute demo. We'll show you how pizzerías operators specifically use Eatsy. Hablamos español.